People's Financial Review: 'Renting instead of buying' to explore new consumer dynamism

On December 23rd, Jin10 Data reported that a new consumption model, “rent-to-buy”, is becoming increasingly popular with consumers as the sharing economy heats up. The rise of the “rent-to-buy” model injects new energy into the consumption market and provides a new perspective for tapping into consumption potential and cultivating new consumption formats. New demands give rise to new formats, which contain enormous consumption potential. We should actively seize opportunities, adapt to the upgrading of the consumption market and the changing consumer beliefs, cultivate various new consumption formats, and better meet the diversified and quality consumption demands of consumers.